Strategic Ocean Solutions provided communications and public outreach support to the Marine Life Protection Act Initiative (MLPA-I), a public-private partnership established to help the State of California implement the largest network of marine protected areas in the U.S. The MLPA-I required consultants with highly specialized skills—proven expertise in communications, media relations and public engagement coupled with extensive knowledge of complex marine science issues—to effectively communicate the resource management process to diverse audiences and stakeholder groups. Working closely with senior management at California’s Natural Resources Agency and Department of Fish and Game, Strategic Ocean Solutions’ consultants developed and implemented communications and public outreach and education plans; created brochures, fact sheets and other outreach materials to support public engagement; managed the day-to-day media relations, which included drafting and sending news releases and op-eds; and drafted statements and letters on behalf of MLPA-I and California state government officials.
Marine Life Protection Act Initiative
