Strategic Ocean Solutions developed and executed a multi-faceted communications and outreach strategy to support a public planning process for the conservation and management of coral reefs in southeast Florida. The project, led by the Southeast Florida Coral Reef Initiative (SEFCRI), was awarded through a competitive RFQ process with the Florida Department of Environmental Protection (FDFP) and supported by NOAA funding.
SOS led the creative development and public launch of the Our Florida Reefs public outreach campaign, including the development of the brand concept, logo, tagline, environmental messaging, award-winning website and associated digital and print communications materials (e.g., fact sheets, direct-mail flyer, rack card, communications plan, media fact sheet, radio PSAs). Strategic Ocean Solutions developed a long-term communications plan to support the Our Florida Reefs community planning process in southeast Florida and led a multi-faceted media and advertising campaign to launch the Our Florida Reefs brand and publicize a series of informational community meetings.
The project included seven specific project deliverables: Renaming and branding of a resource management planning process, initially called Management Options Identification Process (MOIP), development of a communications plan for the multi-year, multi-step planning process, development and distribution of internal and external communications products on SEFCRI science and planning process, development of internal communications products for use by Stakeholder Working Groups, development and distribution of communications products to publically launch the Our Florida Reefs process and publicize a series of community meetings to solicit public input, development of Spanish-language communications materials, and a final monitoring and evaluation report of five-month project.