SOS provides communications and media relations services to the Fish-Free Feed (F3) Challenge organizational partners to develop and implement a media strategy that supports the goals increased public and aquaculture industry awareness of the fishfeed issue, highlighting the F3 contest as solution innovators, increasing media coverage about the contestants, highlighting future F3 prizes, and starting a larger conversation about the need for large feed companies seek alternative fishfeeds.
The F3 Challenge, sponsored by the Monterey Bay Aquarium, New England Aquarium, University of Arizona and World Bank, was launched in Nov. 2015 on the HeroX crowdfunding site to encourage innovation of alternative ingredients for aquaculture fishfeeds that are as nutritious and healthy to fish and consumers as conventional fish-based feeds. The contest is intended to help catalyze the development and sale of viable cost-competitive aquafeeds free of fishmeal and fish oils.